Three years ago I was approached by one of my internal business associates, Chad Townes, from Dallas. Chad was seeking local support for a cause that impacted one of his extended family members, his sister’s mother-in-law. Chad was pursuing financial backing and human resources for AT&T’s inaugural entrance. Due to the fact that this is impacting one of our own, we quickly rallied behind the Tour de Pier. In year one, we had 60 riders raising $10K+; year two grew to 75 riders raising nearly $25K. For us the passion is it’s personal; to help one of our own through a well-run organization with individuals who are truly genuine and sincere.